Written by Peter O'Neill
Way back on the 21st Jan 2015, I gave a talk at Superweek, up on the mountaintops outside Budapest. This talk was inspired by my experiences in the Digital Analytics world and my frustration that so many of the problems faced appear common to organisations around the world. I had even been able to take over an initial prospect discussion and complete the second half of their story, so familiar were all of the issues they faced.
And if these problems, these barriers, are so common and so well known, well then why do they still exist?
My presentation describes a set of seven barriers, those that I find the most common. But I go on to counter these barriers with a set of nine actions that every organisation should be taking to overcome these barriers and to get more value from their use of Digital Analytics.
I have since given this talk numerous times around the world, at eMetrics London and at multiple MeasureCamps. I have probably used elements of it in every presentation since and in so many of my discussions around Digital Analytics. But for some reason, it never made the blog, so here it is.
Luckily, Zoli (founder of Superweek), in his usual wisdom, videoed the session so anyone can watch the very first time this talk was given.
Peter is an expert in the field of Digital Analytics with over 10 years of experience. He is a co-founder of LeapThree, a London based Digital Analytics consultancy. LeapThree works with clients to help teams operate smarter through the use of data to improve their business performance. Peter also founded MeasureCamp, a community run Digital Analytics unconference held globally.
Peter O'Neill is keynote op het Digital Analytics Congres, 9 oktober 2018
09.25 - 10.10 uur Digital Analytics: what will it look like in the future?
Dit artikel is eerder verschenen http://www.leapthree.com/breaking-down-the-barriers-to-the-use-of-digital-analytics/