Nielsen benoemt David Kenny als CEO

Nielsen heeft voormalig IBM topman David Kenny benoemd als Chief Executive Officer. Hij vervangt Mitch Barns, die na 22 jaar bij Nielsen, met pensioen gaat.

De Raad van Bestuur van Nielsen ondergaat een 'strategic review', onder leiding van James Attwood, de voorzitter. "This includes a review of alternatives for the entire company and its businesses, and could result in Nielsen continuing to operate as a public, independent company; a separation of either Nielsen's Watch or Buy segments; or a sale of the entire company", aldus Attwood.

"Kenny will join after most recently serving as IBM's SVP of Cognitive Solutions, leading the firm's AI platform and portfolio and overseeing the development of big data business IBM Watson and its cloud platform. Previously, he was Chairman and CEO of The Weather Company, joining IBM after the acquisition of the latter's Product and Technology Business. Before this he served as President of cloud service provider Akamai and as Co-Managing Partner at Publicis' digital intelligence network VivaKi. He also co-founded and served as Chairman and CEO of digital marketing agency Digitas, continuing to lead the company after overseeing its sale to Publicis Groupe. Earlier in his career, Kenny was a Partner at Bain & Company", aldus Nielsen.

Attwood licht toe: "David's decades of experience in big data, artificial intelligence, cloud technologies, and media make him perfectly suited to lead Nielsen at this critical time. Having spent a substantial portion of his career working in the advertising world, he has a deep and holistic understanding of advertisers and how best to serve them, and he has a proven track record of implementing growth strategies, overseeing strategic transactions and creating value for stakeholders. His multi-disciplinary background and history of success make him a great fit for this position".


Bron: Nielsen, 20 november 2018

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